Publications:

• AI Integration in HR: Unleashing the Potential for Strategic Workforce Management, International Journal of Cultural Studies and Social Sciences ISSN 2347-4777Vol-20, Issue-01, No., January – June: 2024.
• Women’s Attitude towards Electric Two-Wheelers: Insights from Theory of Planned Behaviour, European Economic Letters, Vol 15, Issue 1 (2025) https://doi.org/10.52783/eel.v15i1.2417.
• Role of Chatbots in Customer Enhanced Purchase Decisions, proceedings ICSSR sponsored International Seminar on Digital Innovation in Business & Finance Emerging Trends and Potentials, April 2023,ISBN: 978-81-962550-0-8.
• A Study on Consumer Awareness in Cybercrime in the Banking Sector, Proceedings of national conference on Digital Transformation: Leveraging Technology to Drive Business.
• Service Quality of Banking Services of Federal Bank, An Enquiry using SERQUAL Approach, Management Researcher, Vol XXVII, No:4, Oct-Dec, 2021, ISSN: 2230-8431

Paper Presentations:

• Unravelling ChatGPT Adoption by students in Higher Education using the Diffusion of Innovation Model in Two-Day International Conference on 2nd and 3rd December, 2024 organised by JAIN (Deemed-to-be University), Bengaluru in association with CAPE University, Peninsula, South Africa and Ulster University, United Kingdom
• Ethical Implication and Challenges in the Deployment of AI in Human Resource Management in Two- Day International Conference organised by Dr. R.V Arts and Science College, Coimbatore
• Role of Chatbots in Customer Enhanced Purchase Decisions, in Two- Day ICSSR sponsored International Seminar on Digital Innovation in Business & Finance Emerging Trends and Potentials
• A Study on Consumer Awareness in Cybercrime in the Banking Sector, in national conference on Digital Transformation: Leveraging Technology to Drive Business organised by Bharath Institute of  Higher Education and Research.